Ice Cream That Doesn't Melt?

And it has Jello-O pudding flavors?
Cold Stone Creamery's Tastemaster, Ray Karam, has created a new form of ice cream, JELL-O® pudding ice cream.

What I don't like about this claim is supposedly when or if the ice cream melts at room temperature it turns into pudding.  To me, this seems like a gimmick.  When ice creams are made they are usually with dairy cream and/or  'custard type' base.  So why would it be a stretch to use pudding?  Pudding would be considered a 'fast food' cousin to the custard would it not?

So let's say I made some pudding, then used the pudding in my 'ice cream maker' to make ice cream...when my ice cream melts it will still be pudding right?

I'm not knocking the ice cream if it tastes good, but it's not exactly a new form of ice cream, is it?  The story says it was developed through "rigorous testing & tasting".  You be the judge.